Once the SEO has been completed we find that an effective and well planned Pay-per-click Campaign compliments the objectives of most companies in generating additional traffic to an optimised site.
What is Pay-per-click Campaign Management?
Paid, or sponsored, results appear alongside organic, or regular, results on the major search engines. Ads also appear within content pages of publishers who have signed up for the Search Engine’s program (e.g. Google Adsense). When searchers click on these sponsored results, a payment is triggered from the advertiser, the proceeds of which are split between the publisher and the Search Engine. To use a simple analogy, if organic SEO is like buying a car, paid SEM is like renting one!
Why do you undertake Pay-per-click Campaign Management?
Research demonstrates that, whilst 65% of searchers hardly ever click on sponsored results, the 35% who do tend to click on them regularly. As such, a paid campaign is an important complementary optimization tool, alongside our more regular organic campaigns. Paid campaigns can also be heavily qualified (i.e. to be served only to certain audiences and only when they type certain things). This permits you to better target searchers who are more likely to then convert into actual customers. Paid listings also deliver traffic immediately, whilst organic SEO campaigns may take up to a year to become truly effective.
What our clients say
Since Commcentrix took over our blog and assisted in the redesign, we have been very satisfied with the results. They fully immersed themselves in our client’s business and became invaluable in driving our digital activity moving forward.
We have found Niel and the team at Commcentrix to be invaluable business partners. Niel has a vast business acumen. We have found the team to be creative, supportive and they have excellent insight, as well as experience.
We would just like to say that we have had awesome service from Commcentrix , they are always willing to help and are efficient and fast in what we need done.
We would highly recommend them.
We have been with Commcentrix for over 5 years. ReFin Financial Services could not be what it is today if it was not for Commcentrix. I highly recommend Niel and his team and want to thank them for their response time and dedication. A continuous job well done!
Commcentrix is our one-stop shop when it comes to all things digital. From Adwords to a custom online ordering system for our daily food orders. Paired with support and guidance on making a system that works for us.
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Our client engagement model is designed so that we have an understanding of our client's business, it's strategy online and of course their objectives and thus allowing us to ensure the best online services are provided to most accurately achieve these objectives.
If you identify any aspect of your organisation where we could add value please don’t hesitate to contact us. We would welcome the opportunity to meet and discuss your specific requirements.